I'm So Effing Hungry: Why We Crave What We Crave – and What to Do About It (Hardcover)
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Amy Shah, MD, leading medical doctor and Instagram personality @fastingmd, shares her proven 5-step program for battling excessive hunger and food cravings by harnessing the power of psychobiotics and intermittent fasting.
“My mission is to revolutionize the way we think about hunger and nutrition, and to help people manage hunger and cravings and break free from the tyranny of diets and battles with food. I’ve seen my program work for people all over the world. And it will work for you, too.” —from the introduction by Dr. Amy Shah
Dr. Amy Shah kept hearing the same complaints from her patients: “I feel hungry all the time, even when I just ate.” “My cravings are out of control.” They were white-knuckling it through yet another diet plan, only to feel depleted, frustrated, and really effing hungry.
So she created I’m So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. As Dr. Shah explains, cravings aren’t your fault—and eating a healthier diet isn’t just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings.
Drawing on the emerging science of psychobiotics—healthy gut bacteria that help improve mood and regulate hunger, weight, and cravings—Dr. Shah has created a 5-step plan to help you make peace with food and your body:
STEP 1. REPLENISH: your body by eating more nourishing, mood-balancing foods.
STEP 2. REWIRE: your brain to undo the addiction pathways and cravings for processed foods.
STEP 3. RESET: your circadian rhythm to activate hunger hormones that reduce your appetite.
STEP 4. REFRESH: with a good night’s sleep, using proven good sleep habits used by the U.S. military.
STEP 5. RETRAIN: your body with exercise that regulates key neurotransmitters that influence our hunger response.
Complete with more than thirty delicious recipes and peppered with easy Hunger Hacks and Cravings Crushers—like eating walnuts to reduce hunger and getting direct sunlight first thing in the morning—I’m So Effing Hungry is a complete guide to help you reframe decades-old dieting patterns and stop fighting the scale.
“An encouraging take on how readers can conquer their cravings. … The emphasis on reshaping one’s appetite is a welcome departure from traditional dieting advice focused on eliminating certain foods, and the lists of options featuring “target nutrients” make the recommendations easy to implement. This is the rare guide on how dieters can lean into their hunger instead of fighting it.” — Publishers Weekly
As a functional medicine expert, I consult patients on a daily basis who struggle with a state of constant hunger and out of control cravings that never seem to be satisfied. In Shah's revolutionary new book, she is able to identify exactly what fuels our cravings - physically and emotionally - and puts us on a path to addressing them once-and-for-all. If you've ever felt held captive by your eating habits, this is the answer you've been waiting for to finally take back control of your intuitive eating patterns. — -Will Cole, functional medicine expert, and New York Times bestselling author of Intuitive Fasting and Gut Feelings
"In an industry oversaturated with health and diet advice, Dr. Amy Shah cuts through the noise with her newest book, I'm So Effing Hungry. It's amazing what changes can be made with a little knowledge and simple solutions. You'll love this book!" — -Bobbi Brown, Makeup Artist and Founder, Jones Road Beauty
“Dr. Shah is at the frontier of gut health. This revolutionary book is the first of its kind to share the secrets of how psychobiotics work, and it’s a much-needed resource for anyone trying to understand the wiring of their brain.”
— -Bestselling author and host of Change with Ed Mylett
?"Our experience of hunger impacts so many areas of our lives. It affects our ability to make decisions, our emotional state, and even influences how we feel about ourselves. This game-changing book helps to demystify hunger and cravings while giving you evidence-based tools to take back control of your mind and body." — -Shawn Stevenson, Bestselling author of Eat Smarter and Sleep Smarter
“Dr. Shah’s new plan is a real game-changer; if you’re sick and tired of being sidelined by hunger pains and intense cravings, then this science-backed guide is for you.” — -Christine Hronec, author of Unlock Your Macro Type