Patrick Reinsborough discusses Re:Imagining Change: How to Use Story-Based Strategy to Win Campaigns, Building Movements and Cha

Re:Imagining Change - How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Patrick Reinsborough, former organizing director of the Rainforest Action Network and co-founder of the smartMeme strategy and training project, will offer tools and strategies for building successful campaings and non-profit organizations.